half way

It's half way through the semester and I'm starting to realize some of the core values of the advertising business. In essence, it's what we learn from Sesame Street: always play nice, always try your hardest and even, it's okay to cry.

a steady but sure start

There's nothing like playing the waiting game. While it builds anticipation, it's that gray area where you can't decide if you're ready or if you're not. Mostly, I'm ready and I just can't wait.

hit the ground running

I've always hated that term of expression, it might as well be phrased as, "Well, you better start working or you're going to get shitted on." More or less in those terms but it's real. It's the relative toll of advertising classes that are taking effect. Inch by inch, the responsibilities are starting to pile up, but that of course is expected. I guess what isn't expected is the fact that I haven't had a nervous breakdown yet. Who am I kidding? Give me 3 months...

We entered our first day, already setting up accounts. I got my pick, and I'm leading. It's enthralling to be leading, not in that Mussolini leading but rather taking charge and being proactive. Being proactive is essential to all of those. Luckily, I hate lagging so much that I tend to get my feet dirtied up a bit. That and with club, it's going to be advertising mayham, to say that very least. But I'm excited for it, as I said before, it's this advertising high that I'm on.

the early bird gets the worm

The school year is about to begin in t minus 3 weeks. As much as I play cool, I'm a nerd at heart. I yearn for the trips to the store to buy school supplies - and yes, I'm picky about my supplies - as well as the first day of school. I have my first day outfit picked, I don't care, it's important to make a great impression. More importantly, I'm excited about the Agency. I'm looking forward to finally advancing myself, learning the little in's and out's about advertising.

This summer seemed to be filled with misses. I didn't get the internship, which is understandable. But as all situations have a silver lining, mine was this: I was a sophomore in college that actually had an interview with a "big name" agency. That has to earn me some points right? Well, hopefully, this year will gain some driving force from this summer to get me somewhere next summer.

But let me digress from my own life to talk about the new season of Mad Men. I feel like I completely forgot about season 3, feeling a little lost in the beginning. But of course it still didn't steered me from getting completely involved. I like Peggy, she's a lot more confident, more demanding and has a better hairstyle. Good personality, good hair - can't go wrong there. Also, does anyone else notice Peggy's new assistant, uhh McCopywriterHottie! Hello Joey Baird - You can Baird at my cubicle anytime ;)

Oh my, Joseph Gordon Levitt

Inception was definitely reminiscent of older Christoper Nolan films - i.e. a mind boggling experience aided with special effects. It tapped into an interesting aspect of REM sleep and delve deeper into the idea of manipulation of our subconscious through dreams. Of course, it didn't hurt to have my favorite actor to be the eye candy. It was a great movie, Leo Dicaprio's character the main driving force in the film. Aside from the actual film, I've heard/read that the marketing for Inception in itself was quite amazing. Wall posters of building coming part not only sparked online buzz but it also kept the audience intrigued..after all, the trailer was no ordinary trailer, it actually left audiences wondering. In large part, both the actors and production knew how enigmatic the film and especially the marketing. Guess we'll find out the results soon...

The art of dating..er..internships

I'm frantic. It's almost like MRM Worldwide is my Joseph Gordon-Levitt and I have but one chance to prove my love. It's been said before, interviews for internships are like dating. You can't be easy, but you can't be hard to please. Appearances and presence are everything...so don't get too comfortable. Be prepared, in the case of any emergency whether it be a question you didn't think you were going to be asked or spill water on your date. Either way, be prepared.

I've been given really great advice on how to tackle my date. But it's still a tad bit intimidating. I'm not quite sure what to expect.

Then there's the question as to what to wear. I've been searching in the deep crevices of my mind..and I've come up with some darn cute business clothes. But i feel like shopping for purpose defeats shopping with me. I don't get to enjoy it quite the same..or with as much luck.

But I digress, my days in the advertising department are growing. In one of my projects, I was able to work with a great non-profit organization called Unity Care Group. My point was to create and implement a tangible communications strategy. Granted it was simple, but then again it wasn't simple enough for them to do. I wanted it to be simple because it was local with a simple cause. I'm not quite sure what my grade is with this class, but I hope I'm satisfied...I'm starting to hone on my skills, it's kind've cool to see my own progress.

But I digress..dating, interviewing with internships just seemed so tiring. I'm literally facebook-stalking and google binging on this agency..I feel like quite the P.I, if I don't say so myself.

Well, fingers crossed it gets me somewhere,

a bit of inspiration

I finally watched Art and Copy. It was just the right amount of inspiration I needed to get through this semester. It just seemed like an advertising-filled day, started with the "new" agency meeting the "old" agency, then studying for consumer advertising, take the final and then ended in home watching Art and Copy. Tomorrow, McCan meets with Spartan Ad club. Excited, yes I am. Alas, let's welcome the brutality that is finals, bubbling and all-nighters!