Has anyone seen the new Radio Shack campaigns? The re-branding of "the Shack" is quite interesting. When I saw the first 15 second spot, I couldn't help but chuckle. To me, it targeted the most obvious - gen x, the millennials if you will. I watched the second one and again had the same response. And like every other ad student there, I started to do some research. Apparently, not everyone was swooned by the re-branding. Most found that the re-branding really wouldn't help RadioShack's problems at all. I'd compare their ads to the recent Palm Pre campaign. Weird, creepy girl talking to you? Yes, that's the one. And BINGO, there you go. Consumers are able to recognize the ad, thus recognize the product. I guess it's too early to tell whether or not the ads are working but I definitely like to see how it all progresses.
In comparison, the new Iphone ads showing the benefits of their applications are probably boosting many of their sells. I wouldn't be surprised, it's either Iphones or Blackberries. I am in fact a Blackberry user. I love my Blackberry. More Apple news, founders of said ipods are going to be obsolete. A complete duh to the world, but let's face it the ipod touch and the iphone are just conquering.
OHHYEAAAH.
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