Oh my, Joseph Gordon Levitt

Inception was definitely reminiscent of older Christoper Nolan films - i.e. a mind boggling experience aided with special effects. It tapped into an interesting aspect of REM sleep and delve deeper into the idea of manipulation of our subconscious through dreams. Of course, it didn't hurt to have my favorite actor to be the eye candy. It was a great movie, Leo Dicaprio's character the main driving force in the film. Aside from the actual film, I've heard/read that the marketing for Inception in itself was quite amazing. Wall posters of building coming part not only sparked online buzz but it also kept the audience intrigued..after all, the trailer was no ordinary trailer, it actually left audiences wondering. In large part, both the actors and production knew how enigmatic the film and especially the marketing. Guess we'll find out the results soon...

The art of dating..er..internships

I'm frantic. It's almost like MRM Worldwide is my Joseph Gordon-Levitt and I have but one chance to prove my love. It's been said before, interviews for internships are like dating. You can't be easy, but you can't be hard to please. Appearances and presence are everything...so don't get too comfortable. Be prepared, in the case of any emergency whether it be a question you didn't think you were going to be asked or spill water on your date. Either way, be prepared.

I've been given really great advice on how to tackle my date. But it's still a tad bit intimidating. I'm not quite sure what to expect.

Then there's the question as to what to wear. I've been searching in the deep crevices of my mind..and I've come up with some darn cute business clothes. But i feel like shopping for purpose defeats shopping with me. I don't get to enjoy it quite the same..or with as much luck.

But I digress, my days in the advertising department are growing. In one of my projects, I was able to work with a great non-profit organization called Unity Care Group. My point was to create and implement a tangible communications strategy. Granted it was simple, but then again it wasn't simple enough for them to do. I wanted it to be simple because it was local with a simple cause. I'm not quite sure what my grade is with this class, but I hope I'm satisfied...I'm starting to hone on my skills, it's kind've cool to see my own progress.

But I digress..dating, interviewing with internships just seemed so tiring. I'm literally facebook-stalking and google binging on this agency..I feel like quite the P.I, if I don't say so myself.

Well, fingers crossed it gets me somewhere,

a bit of inspiration

I finally watched Art and Copy. It was just the right amount of inspiration I needed to get through this semester. It just seemed like an advertising-filled day, started with the "new" agency meeting the "old" agency, then studying for consumer advertising, take the final and then ended in home watching Art and Copy. Tomorrow, McCan meets with Spartan Ad club. Excited, yes I am. Alas, let's welcome the brutality that is finals, bubbling and all-nighters!

an inch, an ounce

one small step for isidora, and it's still one small step..

Meet Us After School is slowly coming along, I didn't realize how many agencies there are in just the Bay Area. Really, there are some really great offices here. I'm losing sleep, it's getting crazy. All this for one night? You betcha.

Being a Man is Apparently Great

..so aside from not getting their periods or child birth, it seems that men have been the golden children of the ages. Superbowl ads have arrived, and sadly, I wasn't there in real time to experience every million-worthy second. I had work so I had to watch them online, you see, the bowl works around my time. My favorite one that I've seen so far are the Doritos ads that were consumer generated and the Dove for Men ad. Somehow, Dove just gets it right every time. The catchy tune, although familiar but different, seemed to go perfectly well with its pitch, "be comfortable in your skin." Another round of applause for Dove. Seriously, it works for women with their real beauty campaign and now for men? And the the Doritos, absolutely hilarious. I'm torn between the man-slapping kid or the snack attack samurais...oh man, to be a man.

Anything but ideal

As I continue my education, I feel like the more we enter into this recession, the more slack I seemed to get. It just seems that either way I take, professional-wise, I'm going to be SOL. So, to make myself a better candidate for future jobs, I decided to double-major. Mind you, I'm still taking a minor because at state, the only way you can major in advertising is if you have a minor. But technically, I don't see the point at having an Advertisement major at state. All the classes seemed to provide knowledge that seems to be irrelevant. I just feel like with this industry, more classes should emphasize experience to the max, after all, we are in Silicon Valley. But I digress..I just feel like I need to be more multi-faceted especially if I'm going against other students who have MBAs. I'm being quite a "Debbie Downer." The funny thing is, despite all unpleasantness thinking about the future, I still have the drive for it. Everytime I watch my favorite ad, it reinvigorates me to do what I want to do... I guess that's what makes a good ad.

To catch up on my ad news, I started looking at DDB's website, updating myself on their newest stuff. I particularly liked this ad that Paris DDB made for GQ magazine. Maybe because I fall in GQ's age range, I find it funny. Also, as a woman, I found the selling points to be relateable to my mentality of men. GQ is definitely a young man's magazine. I can't but smile at their hot men they put on their covers..definitely chic. Can that be possible? A man's magazine chic? Esquire seems to be one of GQ's competition, but there is difference in content and demographics. Anyways..have a look:

...Are you a Honda?

There comes a point in every student's lives where they wonder what has brought them to where they are now. I bring this concern to the forefront, not to elaborate on the meaning of life, but rather how important it is to the ad world. On the management track, I have yet to take big gulp of advertising. The trickles I've managed to get have been splendid - but I'm yearning for more. In a past post from "Please Feed the Animals," Josh Copeland reveals that, "an account animal's judgement affects the work an agency produces on a daily basis." Minute decisions could be the determining factor as to what makes the product good or the best. So Copeland asks his readers to determine why you made the decisions you've made, career wise as well as life-wise. I've heard this matter of choices in my intro to advertising class as well, and it still leaves me stumped. Humans possess this natural ability to story tell - to give concrete explanations to ideas, concepts and feels that may or may even had evidence to support. Humans can't very well say "I don't know," in fact we glare sternly at those who do mutter those disappointing words. In Malcolm Gladwell's Blink, Gladwell responds to the cries of "I don't know" as satisfactory - there are times when sometimes "I don't know" just maybe that and we should accept it. There's that gut feelings that lets us know, this is right or this is wrong. And while the advertising world may need that explanation, considering how much is money is on the line, what if there was someone out there who just knew this was it. Granted, that person may have a large opposition, but it'd still be interesting.

So early in my advertising career that I feel like I need to refocus my way of thinking. I must reason why I make the decisions and I make...but of course take with me that bit of spontaneity.

On a different note, has anyone seen the new campaigns for Honda? There's always something cleaver about the new Honda campaigns - they have a tendency to either be cute and cool, or cool and cool. A la the Civic nation campaign, it doesn't try to hard to attract the likes of the hip and the cool, say for example like Kia's Soul with the hip hamsters. So the question remains, "are you a Honda?"