Brands and art?

So I've always believed that art and advertising went hand in hand, after all you do need art directors. I'm definitely not schooled about the world of art, but apparently there's an ongoing war between what's commercial art and art-art. I could be wrong, but Nike has supported this new "ad" persay and collaborated with this well known animation artist. It culminates an obvious nod to Nike by running and some really cool animation. With a light, happy beat, it kind've does make want to run.

Onwards by James Jarvis